Some communities were rewarded award by SWA magazine. Communities also proved to have a huge influence on brand preference are used community.
At the conferment SWA Brand of Choice by Community in 2009 in Shangrila, Jakarta, December 1, 2009, Toyota won top brand preference among the most popular customer community.
Through the research undertaken with SWA 1-15 September 2009 at the Toyota grabbed the first rank the best of the 37 brands that participate are contested, for the Toyota Avanza (first rank: a total score of 9.072). Followed by the Toyota Yaris (ranked fourth: 8.867) and the Toyota brand itself (sixth rank: 8.507).
The survey itself is conducted on 510 respondents from 20 communities, with a rating of 5 variables include: supports for community brand, the brand benefits for the community, the frequency of conducting joint activities, provide an important role, and level of independence.
"We are very grateful to our customers, achieved this ranking is one representation of the trust and support of our customers to Toyota. Surely this will spur us to increasingly provide the best for customers," President Director of PT Toyota-Astra Motor Johnny Darmawan said.
While communities Honda Jazz Fit Club (JFC) Indonesia won Most Recommended Consumer Community after reaching meet the 7 parameters measured in the survey for this award.
"JFC very grateful to the SWA magazine and HPM as automakers Honda, JFC members and all other relevant parties to this award winning JFC. Hopefully this award with the JFC will increasingly solid," said Chairman of Jazz Fit Club Febru Ariyanto.
